Many brands and businesses assume that their customers don’t care about their story, and only care about what they’re selling.
This is very far from the truth…
The truth is your customers are deeply craving connection with the brands they do business with.
They’re no longer willing to just buy from anywhere and from anyone…
They want to know why you’re here, why you do what you do, and exactly what led you to be the person, brand, and business that you are today.
Just think about it, are you buying from random businesses?
Or do you have your go-to’s that you know, love, and trust to deliver a high-quality product or service every single time?
My guess is that you prefer to buy from a brand that’s consistent.
Consistent in the quality and delivery of their products or services, their messaging, communication with their audience, and their point of view.
And more often than not, what we love most about a brand, and what makes it unique compared to a similar brand that sells similar products and services, is their story.
Your story is the #1 thing that will never be the same as any of your competitors…
You’re probably thinking that seems oversimplified or not truly that significant, but it’s actually far more important, and impactful, than you may think.
A good Brand Story…
- Humanizes your brand – show people who you are.
- Makes your brand memorable – your origin story stands out.
- Is more than just a bio – tell people your origin story.
Now you know the why, let’s get into the how.
Identify Your Brand Origin Story
Do you think the world would love Superman or Wonder Woman as much if we didn’t know anything about him?
If they were just figures in the sky patrolling the earth?
Probably not. Their origin stories bring them to life, it gives us context on who they are, where they came from, what their motivations are, and why they do what they do.
Essentially, it’s the events that shaped and molded them into what they are today. Your brand is no different.
Your business was once just an idea, a concept, so where did the idea come from? How did you think of it? What happened after you thought of it? Did you put it aside because of self-doubt, or did you run with it? Any mishaps or downfalls while launching?
Between first conceptualizing the idea to launching your business successfully lies the juicy details that everyone wants to know. The details that no one other business owner will have exactly like you…
Your story is 100% your own.
That’s what your dream customers want. They want to know the people behind the product.
You gotta give the people what they want.
Build Your Story
We’ve got your origin story, now it’s time to build your story empire.
Like any great story, your Brand Story should touch on the elements of a great screenplay: a beginning, middle, and end.
Sounds simple enough, right? And yet, most businesses prefer to skip this essential step.
This is where your customers get to see your rise from planting a seed to creating a plan of action and the success of your launch.
Plus, the juicy details in between.
The Three-Part Story
It’s time to put it all together.
Take all the pieces of your story puzzle, weave in the significant details of your ups and downs, and sprinkle in your inspiration for never giving up, and you’ve got the goods for telling your story the right way.
Love,
Anastasiya
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