Oh, organic SEO…
Is that a trigger word for you too? It feels like all anyone talks about these days is how to boost your content, how to get people to pay attention, and most importantly, how to convert that attention into conversions.
It may be annoying, but it’s a fair thing to obsess about, and we should talk about it more, but more strategically.
I’ve found that (oddly) most business owners or anyone selling products and services often overlook this essential step. Or, they jump straight into spending big bucks on keywords thinking it’s a surefire way to land leads.
Unfortunately, those days are over. Just because you buy Google ads or keywords doesn’t mean it’s going to give you the return you want.
Plus, rather than spending THOUSANDS of dollars on buying keywords to rank higher on Google…
Why not invest your money in marketing funnels and systems that’ll not only attract your dream customers but walk them through the buyer’s journey and take them step by step from start to finish, so they’re more likely NOT to bounce off your website?
That sounds more like a solid plan of implementation.
Nonetheless, there’s one thing we all collectively want: FREE WAYS TO DRAW ATTENTION.
And that’s where organic SEO really comes into play. There are many ways to boost organic SEO and I’m going to walk you through 5 methods that I’ve found to be extremely helpful, and underrated.
And just a heads up…
As you read through the list, I wouldn’t doubt that you start saying to yourself, “This is it? This sounds so obvious, isn’t everyone already using these methods?”. To that, I will say…
No, no they are not. But now, you will be.
Let’s break the 5 methods down.
Valuable Content
Go figure, right? So, here’s the thing.
Just because you create content, that doesn’t mean it’s any good, relevant, or even helpful for your audience. And if your audience doesn’t care about it, Google certainly won’t either.
So, what does valuable content really look like?
In simple words – articles, blog posts, social media posts, YouTube videos, etc., that truly add value to your audience’s problems, pain points, dreams, goals, and so on. Everyone’s capable of writing something fluffy, but not everyone’s willing to spotlight true value.
Here’s 3 Tips For Writing Valuable Content:
- Write for your specific audience – specificity is fantastic, get rid of vagueness.
- Spotlight your audience’s pain points – call it out, don’t be afraid.
- Add your personality and flare – if you’re bored reading your writing, so will your audience.
And please, stop tasking Chat GPT to write content for you. AI is fantastic for listing content ideas, but regardless of how efficient you think a robot writing your content is, that’s exactly what’s going to come out. Robotic content.
Meaning, that although it can create informative pieces of writing, nothing will ever replace the passion of a human being.
That’s what your audience wants and needs, to feel your passion. So give it to them and they will be far more connected to your brand or business.
Pinterest is not just for the girly girls. It’s an underrated and undervalued search engine that’ll knock your socks off.
More than 518 million users per month.
Let me say that again in case you blacked out, 518 MILLION USERS PER MONTH. This means you’re missing out on an excellent opportunity to directly reach an untapped percentage of your audience, which you could be redirecting to your website.
How does a business use Pinterest, you may ask? You’ll connect your blog.
With every new blog post you write, you’ll upload it as a pin to Pinterest and be added to your Pinterest Profile.
Easy as pie, right? Right.
And in case you weren’t aware, your content has a longer shelf-life on Pinterest than other platform. This means that 1 year from now, your pins will still be relevant to your audience, compared to other platforms, like Instagram or TikTok, where in order to stay top of mind with your audience, you must constantly create new content.
And did I mention it’s free?
Update Content
Google loves longevity, but no one wants to read a blog post from 2010, assuming that the content is outdated.
This is where refreshing your existing content is not only beneficial to keeping your audience up-to-date with what’s new and important, therefore, being a more appealing resource, but with increased activity, this tells Google that your content is more valuable and ranks higher.
Google is smart, it understands the importance of quality vs quantity.
Just because you’ve got a lot of content online, that doesn’t mean it holds any relevance to your audience. After all, that’s why we create content – to teach our audience what we know and in our way.
So What Does Updating Content Look Like?
- Refreshing an old blog post with new, relevant content, information, etc.
- Fix misspelled words and grammar errors, and space out the paragraphs for better readability.
- Remove broken links.
- Update your web pages – landing pages, sales pages, offers pages, etc.
If your car needs updates to run more efficiently like oil changes, new tires, etc., then so does your website.
SEO Titles and Meta Descriptions
What are SEO Titles and Meta Descriptions?
An SEO title, or page title tag, “is the headline that represents your web page in the SERPs.” Simply put, it works with your meta description to tell your prospects about your page content.
Neil Patel gave a great example:
“Let’s say you’re searching for “kitchen installation services.” The top result is IKEA, with the title tag “Kitchen installation service: a recipe for success”.”
The title explains exactly what it is and does it in a fun, eye-catching way.
In other words, it gives users a reason to click.
It’s important to use any opportunity to boost your chances of catching your audience’s attention and direct them to your site, rather than your competitors.
So take an extra step in your copy and add some flare to your SEO titles and meta descriptions to stand out right away from your competition, and incorporate your brand voice from the start.
Internal and External Links
The secret weapon that may be small, but it’s certainly mighty.
If you’ve scrolled through a blog post, you’ve most likely seen links throughout. Some of those will be internal links (hyperlinks) which link to other blog posts, web pages, resources, etc., within the same domain (on the same site).
By doing so, this helps Google index your site.
Google indexing is “the process of adding a website to Google’s search index,” i.e., the index is Google’s website inventory. Overall, it all adds value to your site and legitimizes your content in Google’s ranking system by relating information and providing value to your users.
Google lovessss value.
External links, also known as outbound links, help build trust and authority with your audience by backing up your information.
For example, if you’ve added a statistic to your blog post, externally linking the statistic to a trusted source to back up your claim helps your audience trust your guidance and content more. It’s always important to showcase to your audience that it’s just as important to you, as it is to them, that your information is relevant and trustworthy.
Google is always on the lookout for phony scammers, so this helps prove your legitimacy.
The Last Bit
So there you have it, 5 Expert Ways To Boost Organic SEO To Your Business.
By the way, if you’re researching ways to boost your site’s reach to your audience, you’re probably interested in expanding your business. In this case, have you considered creating a Vision Board Book?
It gives you the opportunity to list out all your dreams and goals and brainstorm what you really want for business, yourself, and your life.
It’s an excellent exercise in using your imagination to dream big.
Just in case, here’s my blog post on 8-Steps On How To Create a Vision Board Book.
And once you read that post, I know you’re going to want to create your own, so here’s the link to my free Vision Board Book + Guide download.
Love,
Anastasiya
P.S. Have you heard of The Sonder? It’s my pride and joy.
It’s a community of like-minded people, like you and me, who want to not only dream big but make our dreams come true. The community is a source of inspiration, motivation, and overall, a place to feel better and maintain momentum when pursuing your dreams.
Because at the end of the day, it’s tough to pursue our dreams on our own with no support system.
Now, we don’t have to.
Here’s the link to The Sonder, I can’t wait to see your name pop up!
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